• Brand Book Design:
  A PDF brand book that defines the look, feel, and voice of a brand.

• Typography Guidelines:
  Recommendations for the use and presentation of text.

• Color Palette:
  The primary and secondary color breakdowns for print and web.

Everything in the "Starter" package plus:

• Logo Usage Guidelines:
  Recommendations for the use and presentation of logos.

Everything in the "Standard" package plus:

• Iconography Guidelines:
  Will include guidelines for icons, including sizes, colors, and usage.

• Do's and Don'ts:
  Will include a list of known and common do's and don'ts.