Heather Wang | Principal

Bridging the Gap When High-Level Ambition Falls Short of Results

Growing organizations face a "Gap Logic" problem.

You've reached the stage where 'scrappy' marketing no longer scales, but a $200k+ full-time CMO isn't in the budget. Gap Logic Advisory provides the enterprise-level strategy and integrated leadership your brand needs to scale at a fraction of the cost.

As organizations scale, infrastructure often lags behind vision. Disconnected MarTech stacks,
fragmented project management, and a lack of partner alignment create friction that stalls growth.

Gap Logic Advisory provides the connective tissue.
Led by Heather Wang, MBA, we act as your Integrated Marketing Architects, designing the blueprints
for growth and building the systems to sustain it.

Our Services

Project Management Roadmap

Best for: Any industry or department requiring operational clarity. When complex projects stall, it is rarely due to a lack of effort; it is due to a lack of infrastructure. This roadmap serves as the structural blueprint for your initiative, ensuring every stakeholder understands the milestones, dependencies, and decision-making protocols required for success.

Integrated Marketing Audit (and Strategic Action Plan)

Best for: Organizations where MarTech stacks and strategy are disconnected. Growth often creates "logic gaps" where marketing tools and sales goals no longer align. This audit provides an objective technical and strategic assessment of your current ecosystem to identify exactly where scaling friction is occurring.

Brand & Style Guide

Best for: Companies needing a "Master Suite" of visual and operational standards. A brand is more than a logo; it is a system of visual and verbal logic. We provide a framework for autonomous implementation, ensuring your future hires and external partners maintain your brand’s structural integrity without requiring constant oversight.